With travel propelling the brand forward, MCM’s AW20 collection entitled ‘Hypertechnoreality’ gets personal and challenges the kind of adventurer you are. Take risks by challenging your existing wardrobe with a harmony of clean-cut tailoring, deconstructed sportswear, and functional innovation.
Travel in our heritage, movement in our DNA. Adventure is as much a state of mind as it is a physical journey.
In Hypertechnoreality 2020 we follow a clan of four individuals interchanging between realms on and offline, moving through virtual destinations and the spaces in between. No longer confined to an avatar, they have become creators of a new world, a new reality.